When upsurge of first time Internet sweeps across China, network entrepreneur people ever predicted tourism will be moved toward " direct economy " times. However up to now, travel network did not replace traditional intermediary, make travel intermediary presents more multivariate situation instead.
The sale channel of convention of hotel of our country travel, include the travel agent, center that book a room, personnel to sell (the sale that waits for big client to government and enterprise especially) book directly with the client. And for the member that interlinks a group to restaurant of class of a few fast stars and restaurant, systematic CRS and GDS are booked to also can bring passenger source of abroad of quite a few for its in the center of hotel group. Major CRS and GDS are linked together, have the whole world through GDS more large-scale market sale. These systematic great majority are foreign place development, also a few is native land development. The system of Chinese day horse that added GDS 1997 for example is first him Chinese the restaurant of management is booked and sale is organized, those have land of the home in basically be higher level of management, and the restaurant that did not join international hotel group, offer the whole world is booked and market sale serves.
As the birth of Internet, the domain that restaurant cent sells channel is convex removed " the New World-the Americas " . Internet cent sells channel itself also is diversity. Carrying Cheng, E to the capital such as dragon is run and develop more successful large travel to book a website is the leader of the industry. The amount booking a room that carries Cheng network for instance and profit total are in 3, the large family of traditional travel agent such as country, medium, blueness exceeded in 4 years. As congeneric as these tycoons of condition of a kind of industry, still occupy on quantity of know exactly about sth of 99% medium or small travel books a website. They have local advantage and other and special resource, captured carry the national travel such as dragon of Cheng, E to book a website temporary cannot the market of sortie and nibble is blank. In addition, restaurant alliance books system of sale of destination of website, portal website or local website, travel (DMS) , time-sharing goes vacationing group of website of commutative net, travel agent, hotel or restaurant have a website to wait to also belong to Internet oneself travel cent sells channel. Travel search engine and E dragon large the website representative that books net place development is allied, be equivalent to these intermediary " again intermediary " . In addition a few those who have a large number of members is large booked a net to also act as those lean " sweep a building " of the small intermediary booking a room that will hold deep and know restaurant state " act as agent again " . Accordingly, internet is burgeoning intermediary not only, and be new mutiple level intermediary system.
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