At present, China economy hotel chain's rapid development through the past few years, several major brands began to take shape, and was founded in 2005, 7 Days Inn, was able in just 5 years, 70 cities in the country to open more than 600 branches. Why for example at home, Jinjiang, a rising star motel set up later would become the first Chinese in the U.S. NYSE-listed hotel group do? And other chain hotels are basic, the unaware, there is no big marketing move?
I was doing market research and surveys hotel chains work found that 7 days will not only create new markets, and competitors will do more than the market, grab market:
7 Days Inn to the rush to force the learning strategies around
Through the Web search engine: hotels, chain hotels, budget hotels and other keywords, behind the primary front in several places is often 7 days.
Of course, this point can do many hotels, but the 7 Days Inn, in the network to achieve further promotion, when I enter the name of the other chain hotel search, website link is basically 7 days, followed by even came in their before.
7 Days Inn is obvious that want this, grab the market share of these hotels, which the hotel but did not have any initiatives to deal with, clients are 7 days away are unaware. It is noteworthy that, when entering the search: "Home" key words, the search page in 7 days in the home did not, however, the promotion of the right side of the link appears. In addition to 7 days can be seen as the first opponent at home in this industry put on hold, but will the other hotel chains all around as the main rival to force grab, grabbed their market share, you can throw off them far from the current industry, fourth, second leap for the industry, such as the home together with the industry duopoly!
7 Days Inn and ranking second, third, Jinjiang, Motel tiny gap in the network retain their customers directly, the effect will be very obvious. At the same time and pull back further from the Han court. This rush to force the circumference of the marketing strategy, not only shows 7 days of active marketing capabilities, but also that his opponent in this respect is far less than 7 days, the author notes that 7 Days Inn in Key words optimization, scheduling, site description , it is also far better than its competitors, the other hotel is basically to promote networking activities and less information, open 7 Days Inn Web site, a variety of promotional activities to attract the eye and introduce blowing, and for many business travelers by Internet booking, see such content, how can it not heart? visible 7 days up to second in the short term is not a difficult thing.
7 Days Inn of course, robbed not just to force it around the Internet, online, especially if, during the World Expo, 7 days a chain members to do card points into the subway station near the World Expo, for service members free of charge, through the gathering 70,000,000 people of the event, not only establish a brand image, and number of members has been rising. Other hotels are still waiting for customers to shop model is to sit home or call, this is the awareness of the gap, to do the same in a market is dependent on past experiences and models to operate, or take the initiative to actively develop the market, the result may be bad days to do! more commendable is that during the World Expo, the hotel business is hot, there is no shortage of tourists, 7 Days Inn strong in business occasion, lend a hand to potential customers around, those in need to provide personal service, do than the immediate business, but the focus on customer lifetime value, so long-term business. This not only requires vision, but also need a spirit of dedication to customer service support.
Ask, if your business or business critical good will this do it? At present, some enterprises, especially those of large state-owned enterprises, the lack of rush to force a sense of crisis around the marketing, but the lack of service to others, social services, behavior and philosophy, Relying on some of the resources currently available, and relationship maintenance, etc. to the shopkeeper by the model, this continues to this will last forever? able to do the New York company listed on it?
7 days of continuous learning to shape the brand's core values
Currently, many companies are engaged in brand building, but for the understanding and application of the brand, just stay in the level of slogans and advertising communication, but understand that 7 Days Inn to build up the brand to rely on all aspects of brand management, full participation , and always do around the brand positioning system, product development, service, management, operations, marketing, the brand is reflected in all aspects, so that consumers feel, smell, hear, or even get to eat.
7 Days Inn to promote the "sleep well every day," the simple concept of the brand in order to allow the majority of consumers can truly experience and moved to not only provide help to sleep in the hot milk, it also provides 10 seconds fast heat, constant temperature pressure shower, and 1.8 m bed, stores in villages across the country have enabled P & G, Colgate and other high-end brands, and supply the inclusive idea of sleeping with three Ankang Shu and a bump hard and soft buckwheat pillow for selected customers, also invested heavily to provide more promotion for this sleep mattress:
7 days together Arran Group, a strategic partner, providing high-quality mattresses, the brand is to have a long history of 45 years, produced 15 consecutive years for its excellent quality-conscious families in Hong Kong up to selection, known in North America, Europe, Southeast Asia , won a wide range of consumers like.
According to 7 days for members to provide high-quality spinal care mattress sleep Arran has four patents spinal care, including stainless steel spring zoning, to better supporting the spine and lumbar spine; composite pad by anti-bacterial fabric, both balanced and comfortable; tiered pleating spend personal comfort, bring unique massage experience; breathable mesh 360 of the sides, both moisture permeability.
Arran Arran Furniture Group Director and General Manager of Shenzhen, said Shi Lilin, with forty years of research and development and production history of the mattress, a deep understanding of Arran good and comfortable sleep environment is the importance of people, and 7 days to reach the joint promotion, we can provide our customers 7 days to create a higher quality of sleep.
Some industry comment that the Grand Tower and 7 days of strategic cooperation, not only Arran Group after 45 years with time-tested high-quality protection, 7 Days Inn is to create high-quality hotels, leading the entire industry is a major initiative to enhance the quality of , but also as the Chinese economy hotel into an era of high-quality landmark event.
Zhengnan Yan told the media that "human life has a third of the time spent in sleep. 7 Days Inn Bed know a good customer of the journey is also essential, therefore, 7 days a special customized with a number of patented technologies The Arran spinal care mattress. 7 days will be the launch of Grand Tower, spinal care mattress as a new opportunity to continue to focus on high-quality hotel product, the innovative low-cost direct sales model, happy self-service processes, to further help members get comfortable , clean, cheap, fast, independent, happy, such as multiple interests. 7 days will always stick to their strategy to put more money in the customers place the most direct benefit. "
Shows the value of 7 days to make the brand popular, moving to consumers each and every stay, for a full range of design and planning, to meet the many sleep well away from home the fundamental needs of business travelers, and this site on the open forum, listen to consumer voice, August 2010 volume of more than 12 million members copies of comments. Not only won the members love, but also the favorite to win the membership.
7 Days Inn brand building, told us that according to the market and potential customers find the most unmet need or demand for the brand positioning and appeal of, and for the promotion and management of all aspects, not only so that consumers feel , associate, and pay attention to consumer feedback and comments be amended. Continued diligent, continuous improvement, do not deviate from, not free, do not give up, then you can get good returns, the enterprise can not be separated into consumers, and everyday life irreplaceable helper and friend, even if some of the problems encountered midway Evergreen Foundation will become a strong brand.
